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SEO - another acronym

Search Engine Marketing has been crossing my radar screen a lot lately. I've not really embraced this SEO (Search Engine Optimization) stuff. It seems it's here to stay so may as well learn all about it.

This Search Engine Marketing Glossary is quite helpful in understanding all the words thrown around in SEO discussions. One of the terms most are familiar with is "google bomb" or the skewing of search results by millions linking to one page using the same obscure phrase. While browsing around the Apogee Search site this morning I learned that google has taken steps to elimate google bombs. I wonder how many man hours went into figuring out how to do that.